Search Engine Optimization – SEO is the process of optimizing your website for the search engines (like Google and yahoo, msn). By “optimizing”, I mean attempting to make it such that searches for specific phrases rank your website higher in the search results pages than other websites. Search engine marketing practices provides the better business. There are lots of good reasons to want to rank higher, but for businesses, the primary reason is to generate good leads for your business. Millions of people use Google, yahoo and msn every day looking for a product, service or information.
Some of these people might be potential clients looking for your particular offerings. There are two ways for you to show up on the results page when users are doing a search. The first is paid advertising (I’ll talk about this in a future article) and the second is what is known as “organic” (or “natural”) search. The natural search results are listed free and are dependent on Google’s estimation of how relevant and credible your website is. Natural search results are my favorite kind, because you don’t have to pay money for them, and they often works better than paid advertising. I liken this to the difference between getting mentioned in a magazine article and purchasing an ad in that same magazine.
Search Engine Marketing Tips and Search Engine Optimization Services India 